- Nov 16, 2024
- 3 min read
As the demand for short-term rentals continues to rise, savvy investors are turning to Airbnb properties to cater to the dual needs of tourists and business travellers. The UK offers a wealth of opportunities, with vibrant cities, charming towns, and cultural hotspots that attract both vacationers and professionals. Here’s a list of the top seven Airbnb investment locations, balancing appeal for tourists and business travellers alike.
1. Cheltenham
Why it’s Ideal: Known as the UK’s most complete Regency town, Cheltenham is famous for its cultural festivals, such as the Cheltenham Literature Festival and the Gold Cup at Cheltenham Racecourse. Its elegant architecture, fine dining, and proximity to the Cotswolds make it a magnet for tourists.
Business Appeal: Cheltenham’s growing tech sector and its role as a hub for cyber innovation (thanks to the nearby GCHQ) attract a steady stream of professionals. With a mix of leisure and business travellers, Cheltenham offers year-round demand for Airbnb rentals.
Top Tip: Focus on properties near the town centre or with parking access, catering to both tourists and business visitors.
2. Chester
Why it’s Ideal: Chester blends history and modernity, making it a prime destination for tourists. The city’s Roman walls, Chester Cathedral, and charming Tudor-style buildings draw visitors year-round. Its vibrant food scene and boutique shopping also enhance its appeal.
Business Appeal: Chester is close to key commercial hubs like Liverpool and Manchester. Its quieter, picturesque setting makes it a preferred location for business travellers seeking a relaxing base outside busier urban centres.
Top Tip: Consider properties with a historical feel or located near Chester Racecourse, a major attraction for both leisure and corporate events.
3. Edinburgh
Why it’s Ideal: Scotland’s capital is a world-famous tourist destination, known for its UNESCO-listed Old Town, iconic Edinburgh Castle, and the renowned Edinburgh Festival Fringe. The city’s cultural vibrancy ensures a steady influx of visitors.
Business Appeal: Edinburgh is also a major financial hub, home to global companies and thriving industries. The mix of conferences, business meetings, and corporate retreats ensures consistent Airbnb demand.
Top Tip: Focus on properties close to the city centre or in trendy neighbourhoods like Leith, which are popular with both tourists and professionals.
4. Manchester
Why it’s Ideal: Manchester’s buzzing music, art, and sports scene attracts visitors from all over the world. Major attractions like Old Trafford, the Science and Industry Museum, and vibrant nightlife make it a tourist hotspot.
Business Appeal: As one of the UK’s largest economic centres, Manchester hosts numerous business conferences and events. Its position as a northern powerhouse for industries like tech and media keeps business travel numbers high.
Top Tip: Modern apartments near business districts such as Spinningfields or near transport hubs like Manchester Piccadilly are highly sought after.
5. Bath
Why it’s Ideal: A UNESCO World Heritage city, Bath enchants tourists with its Roman Baths, Georgian architecture, and links to Jane Austen. Its blend of history, luxury spas, and boutique experiences attracts a wide demographic of visitors.
Business Appeal: While Bath isn’t a major business hub, its proximity to Bristol and its reputation for hosting cultural and corporate retreats make it appealing for professionals. Its high-end reputation also attracts affluent travellers.
Top Tip: Period properties with modern interiors and scenic views of Bath Abbey or the River Avon are particularly desirable.
6. York
Why it’s Ideal: Steeped in history, York is beloved for its medieval walls, York Minster, and the charming Shambles. It’s a favourite destination for cultural and heritage tourism.
Business Appeal: York’s strong connection to industries like rail and engineering ensures steady business travel. It’s also increasingly popular for academic conferences, given its universities.
Top Tip: Focus on properties in the city centre or near the train station to appeal to both tourists and professionals.
Conclusion
Investing in Airbnb properties in the UK offers lucrative opportunities when you pick the right location. Destinations like Cheltenham and Chester perfectly balance tourist charm and business travel convenience, while cities like Edinburgh and Manchester promise consistent year-round demand. Whether you’re drawn to the historic appeal of York or the luxury of Bath, these locations provide the perfect blend of profitability and enduring appeal.
By understanding your target market and tailoring your property to their needs, you can turn your Airbnb investment into a thriving success.